Kellogg School of Management Project - Senior Content Strategist
As a content stratagist I provided high-level content and brand recommendations that focused Kellogg School of Management and their users to focus on their publishing goals based on information obtained through site audits, competitive assessments, and site metrics.
• Established and maintained editorial standards for accuracy and quality of content.
• Generated and managed a content inventory and matrix of all site content, including related assets.
• Created and developed end-to-end content lifecycles for editorial processes.
• Defined governance and workflow of content creation based on stakeholder interviews and an
understanding of the client’s technological capabilities.
